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Leading Through Turbulent Times: Lessons From the Frontline

Aug 15, 2025

2 min read


“Any leader can steer in calm seas — but only the best can chart a course when the waters are rough.”


The Reality of Turbulence

Economic slowdowns. Fierce competition. Disrupted supply chains. Every CXO will eventually face moments where the tide turns against them. In my career, one chapter stands out as a true test of resilience — the turnaround journey at Spar Oman / Khimji Mart Oman.


When the Storm Hit

The business was in decline. Customers were drifting to competitors. Confidence within the old team was fading. The Board’s patience was wearing thin. Even trusted suppliers began to question the future. 


It wasn’t just about reversing a sales graph — it was about restoring belief across the organisation.


My Leadership Compass

I have always believed in transformational and servant leadership — understanding the key challenges, identifying the right people for the right tasks, and supporting them with the tools, training, and motivation they need to succeed. 


“In turbulent times, the leader must become the organisation’s Chief Confidence Officer.” 


In the early days, I was hands-on with almost every mission-critical task — from floor-level interventions to supplier negotiations. Over time, I learned the power of prioritisation: focusing on the highest-impact levers and trusting empowered leaders to deliver in their domains.


Rebuilding Confidence

The survival playbook began with stakeholder trust: - 


  • Board Members — Regain confidence with a clear turnaround plan and transparent progress reviews. 

  • Senior Team — Rebuild morale by clarifying the vision and demonstrating commitment.

  • Suppliers — Show them why continued partnership was worth the risk. 


The turning point came with securing the Spar Master Franchise for Oman — a bold move that signalled we weren’t retreating; we were repositioning for growth.


Beyond Numbers: The Emotional Journey

We worked relentlessly on the operational front — restructuring assortments, sharpening pricing, revitalising promotions. But the true challenge lay in the emotional terrain: 


  • Listening more than talking

  • Being visible and present in stores

  • Celebrating small wins

  • Standing firm in the Boardroom even when early results weren’t yet visible 


These moments shaped me more than any spreadsheet could. They reinforced that strategy matters, but belief moves people.


My Playbook for Turbulent Times


  1. Anchor the Vision — Clarity is the antidote to uncertainty. 

  2. Be the Chief Confidence Officer — Your belief fuels the team’s belief.

  3. Communicate Relentlessly — Doubt grows in silence; trust grows in transparency.

  4. Build Alliances — Keep Board, team, and suppliers aligned. 

  5. Act Decisively — Bold moves create momentum.

  6. Prioritise & Empower — Focus where you add the most value and trust your people.


Final Reflection

Looking back, Spar Oman wasn’t just a turnaround story — it was a masterclass in leading with both head and heart. Because in turbulent times, the real measure of a leader isn’t just how you manage the numbers, but how you inspire the people who make those numbers possible.


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